Tell me if this sounds familiar. You’ve worked your butt off all week, giving patients the care they deserve, but you go to check your bank account and… where’s all of the money you made?

With all of the hours you put in, shouldn’t you see a financial reward? Shouldn’t your bank account reflect how many lives your skills have made better?

The weird thing is that you are making money. All those people coming through your door every day are paying for your services. But after you’ve paid the bills, reinvested some cash into your business, and set money aside for the future, it feels like there’s nothing left.

Trust me, you’re not the only chiropractor in this situation. In fact, I’d say that most people in this profession are stuck in a vicious cycle of overselling and underselling.

That’s right: overselling and underselling. At the same time. And it’s running you ragged.

If that sounds impossible or contradictory, just keep reading. I have some critical insights to share. Even better, I have a plan to help you break this cycle and start making the money you deserve.

Let’s go!

Overselling and Underselling Are Killing Your Chiropractic Business

You’re a bit skeptical right now. Good! I love people who question things. It shows that you’re open to learning the truth, no matter what it is.

So, here’s the first truth bomb:

You oversell because you’re feeling the pressure to impress your patients with overly complicated treatment plans. You want them to keep coming back to pay you good money for your services.

Hey, who doesn’t want to make money in exchange for their expertise? I certainly do. We’re ambitious people with skills that can reshape lives.

Truth bomb number two:

You’re underselling because you’re afraid your clients will think you’re too “salesy.” You don’t charge what you’re really worth. Instead, you cut corners and make excuses. And it’s getting you nowhere.

You’re working harder, but your profits keep shrinking.

You’re on your way to burning out. Do I even want to bring up what happens after that? Yes, of course I will. Because I’m here to tell you the truth.

When you don’t make the profits you deserve, you work yourself into burnout and start fretting about money. You start cutting more corners. Your practice starts to look like a chaos factory.

Don’t trick yourself into believing that your patients don’t notice. Oh, they notice. They start wondering why they pay someone running a crummy office so much money.

Your chiro business is circling the drain. 

It’s time to plug that drain. It’s time to make a change that benefits you, your business, and your patients.

Are You Ready to Start Increasing Your Profits RIGHT NOW?

It’s really simple to start boosting your profits immediately. I’m not talking about a slow change that leads to more money years down the road. I’m talking about boosting your profits today.

How?

Align your care plans with what your patients actually need.

Forget about what you think they want. Focus on treatment plans that get them results. That’s why you became a chiropractor in the first place.

Because here’s the thing. Your patients don’t give you money because they like you. They buy your care solutions because they believe in the value of what you offer them.

Let me say that again in a slightly different way. Your patients don’t care about you. They care about what you can do for them.

That should be obvious. I mean, why do you go to your doctor? Is it because you love that person’s personality? Sure, liking someone is a plus. Really, though, you choose your doctor because you believe they offer effective treatments and give thoughtful health advice.

Communication + Effective Treatment = Success

How do you convince people that your patient plans have value?

Communication matters a lot here, so I want to lay it out as simply as I can.

First, be clear. Tell them how your treatment will benefit them.

Second, be concise. Don’t give them a bunch of unnecessary information. Very little of that matters to most people. Your average patient just wants symptom relief.

Third, tailor each treatment plan to the individual’s needs.

Get Trained to Do This Part of Your Job Well

You can start applying this advice during your next appointment. Honestly, though, getting it right takes some training and practice.

Here’s where CloseForChiro comes in. With our training, you’re going to learn how to stop overselling and underselling so you can start seeing better profits daily.

You learned a lot when you studied chiropractic, but I bet you didn’t learn how to sell correctly. Your bank account has all the proof you need to know that’s the truth.

But we’re going to get you trained up so you can turn your spiraling business into a thriving business that patients are happy to support because they walk away feeling terrific.

Spots sell out fast. There are only three of us on this team, so you have to sign up fast before you get locked out and have to wait for the next masterclass.

Click this link. Sign up. Start running a successful business. I can’t wait to help you turn your chiropractic business around!