Here’s something we’ve been thinking about…

Focus on Output, Not Outcome.

Stop obsessing over how many people book your $3,000 care plan and start obsessing over doing the damn work. You can control the output—those videos, workshops, or emails you’re “too busy” to make. The outcome? That’s your audience’s problem, not yours.

Don’t Sell More, Sell Different.

Nobody wants another discounted massage offer. You’re not a Groupon chiropractor. Sell something different — an exclusive recovery workshop or access to your magic decompression tricks. If you only sell “more,” you’re basically begging to fail.

Value is Transformation.

Your patients don’t give a flying adjustment about your fancy techniques. They care if their sciatica goes away. Be the bridge from Point A (pain) to Point B (relief). If your care doesn’t create a transformation, guess what? It’s worthless.

Attention is Reciprocal.

You want patient loyalty? Then stop phoning it in during visits. The attention you give gets mirrored right back. But hey, if you ignore your audience, they’ll ghost you faster than your last email blast.

Create for Someone, Not Everyone.

Your practice isn’t for Karen who demands you “crack her back” for $20. Decide who it is for—and unapologetically repel the rest. Trying to please everyone is chiropractic suicide.

Clarity is King.

If your patients can’t tell what you offer, why it’s valuable, or what makes you different in three seconds, they’ll scroll past you faster than a Facebook meme. Confusion kills conversions.

Every Chiropractor Needs a Newsletter.

Newsflash: Social media algorithms hate you. Email doesn’t. Stop whining about low reach and start building your email list. Even a one-line newsletter is better than the radio silence you’ve got going now.

Do More or Do Less.

Stuck? Either you’re doing too much or too little. If you’re spinning your wheels with 20 half-baked ideas, do less. If you’re sitting on your hands, get off your ass and do more. Pick a lane and stick to it.

Self-Promotion Isn’t Selfish.

If you truly believe your adjustments can change lives, then NOT telling people about them is the real selfish act. Hate promoting yourself? Then maybe you don’t actually believe in what you’re selling.

What do you think?