Zip Your Lip

Let’s talk about a little secret in the world of closing.

No, it’s not some fancy new technique with a ten-syllable name.

It’s something your grandma probably told you when you were a kid: Zip your lip. 

Yep, we’re talking about the fine art of shutting the fuck up – or as we like to call it, the C4C ‘STFU’.

Think about it: You’ve done the exams, made your recommendations, and now you’re standing there… talking yourself out of a sale because you can’t stop yapping.

We’ve all been there.

But guess what?

The longer you talk, the less they trust you.

Silence is golden, baby.

Why? Because Zip Your Lip is the key to letting the patient process what you’ve just told them without you muddying the waters with more words. They need that space. You need to STFU.

Origin of the Legendary STFU

Fun fact: “Zip your lip” got its mojo from the mid-20th century, back when zippers were all the rage. Just like a zipper closes things up nice and tight, your mouth should do the same at the right moment.

But wait… it’s not just a metaphor – it’s a superpower. 

You know who else mastered the art of STFU? Homer Simpson.

Yep. In The Itchy & Scratchy & Poochie Show, Homer is told to “Zip your lip” when he goes off-script, and trust me, that director knew what he was talking about.

Stick to the script, folks.

How does this apply to chiropractic?

When you’re presenting a care plan, stop. talking.

Give them space to think. To say yes. Let that awkward silence hang there until it breaks – with their decision, not yours.

You don’t have to sell harder.

You just need to know when to STFU and let the close come to you.

Less is more.

A smooth shave and smooth closing game are both unbeatable when you keep things sharp and simple.

So, next time you’re tempted to oversell… well, Zip it.