Let’s get one thing straight: If you’re still asking yourself, “Do I need an assistant?” you’re already f***ed.

Every entrepreneur since cavemen started bartering fire for rocks has wondered the same thing.

Newsflash: If you’re drowning in crap someone else should be doing, the answer is “Yes, you moron.”

By hoarding all the tasks like a toddler clutching toys, you’re not just screwing over your practice, you’re putting a hard ceiling on your own awesomeness.

So, want to stop being your own worst enemy?

A colleague in the coaching space with a battalion of 20+ EAs dropped some wisdom bombs on us recently:

Here’s 3 things we liked:

• Async Video and Audio: Stop wasting your life in recurring meetings. Loom your thoughts. Save time. You don’t need a Zoom pow-wow for every tiny update, especially if you and your EA live in different universes of time zones.
• Define the Output: Don’t make your EA guess like it’s charades. Want something done right? Tell them what “done” looks like.
• Partial Implementation: Massive task ahead? Don’t let your EA vanish into the abyss for 10 hours. Get them to do 30 minutes, then check in. Are they on the right track or building a dumpster fire? Easy fix before the whole thing goes up in flames.

Now, stop asking stupid questions and delegate already. You’ve got bigger sh*t to do.