How To Present Your Result of Findings (ROF)

Your ROF can make or break a potential relationship with a new patient. Too many chiropractors lose their patients by diving head-first into confusing medical jargon and failing to truly engage them. But here’s the deal—keeping it simple, involving patients in the process, and comparing their ROF to what’s normal can turn a confusing mess into a reason to trust you. These strategies not only build trust but also empower your patients to make confident decisions about their care.

First up, ditch the jargon. It’s easy to fall into the trap of using fancy terms to show off your expertise, but this just leaves patients scratching their heads. Instead, speak their language. Swap out “osteophytes” for “bone spurs” and watch how much more your patients connect with what you’re saying. When they understand you, they’re far more likely to trust your recommendations and say “yes” to your care plan.

Next, get your patients involved. Don’t just talk at them—stand side by side during the ROF. When you bring them into the conversation, you’re showing them that you’re in this together. Invite them to check out their X-rays with you and ask questions. This makes them feel like they’re part of the solution, not just a bystander, and that involvement is key to getting them on board with your treatment plan.

Finally, always start with what’s normal. While showing them their X-rays, give them a baseline by showing what a healthy spine looks like. This contrast makes it crystal clear where their issues lie and why they need your help. When patients see the difference, they’re more likely to understand the potential seriousness of a condition and commit to the care you’re offering.

By mastering these three tips—keeping it simple, engaging patients, and starting with the normal—you’ll turn your ROF into a powerful tool that not only educates but sets the groundwork for a “Yes” down the road.

If you’re interested in seeing how a 15-year chiropractic sales vet presents his ROF, simply enter your email to get access to the video.

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